For a new business venture to be successful, you need more than just a great idea. You also need information. You need information about the habits of potential customers, what your competitors are doing, funding opportunities, and more. This guide provides links and information to help find this information.
Please note: Some of the Market and Industry Research resources are restricted for academic purposes only and cannot be used for commercial or business purposes such as the work done in the eLab. These pages also include a section of free resources without any restrictions. These are marked as 'eLab Friendly'.
Need help? Email Willow Dressel, wdressel@princeton.edu or Bobbi Coffey, bcoffey@princeton.edu
