Skip to Main Content


Guide to Entrepreneurship Resources

Market Research Reports

Market research reports contain information like the size of an existing market, market trends, and market segmentation. Market research can help identify your target customer and refine the product to fit the customer's needs. Most third party market research reports are intended for a corporate audience and produced at a very high cost. However, those listed below make their products available for academic use.

Consumer Information and Demographics

Free Resources (eLab Friendly*)