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Media Literacy

Evaluating images and videos

The same techniques you use for evaluating other sources will also apply to images and videos. SIFT, lateral reading, and the CRAAP test are all helpful methods to determine a video's credibility, context, and purpose. However, because videos are a distinct form of media, there are a few additional guiding questions you must ask yourself:

  • Why is the information being presented through an image or video?
  • What visual components does the image/video use, and why?
  • Are all parts of the image/video original, or does it use elements from other images/videos?
  • Have parts of the image/video been edited or visually manipulated? If so, why?
  • What roles do privacy, copyright, and/or censorship play in this image/video, if any?
  • Is this image/video a primary or secondary source?
  • Is this image/video AI generated?

You may also wish to conduct a reverse image search to find an image's source and determine whether or not it has been manipulated.

Spotting AI video content

This video from the Australian Broadcasting Corporation includes both simple and advanced methods to determine whether or not a person in a video is AI generated.