Research Guides: Sports LibGuide: Business of Sports

Business of Sports

Spotrac
Comprehensive database providing salary and contract information for the major professional sports.

Sports Business Research Network This link opens in a new window
Provides a continuously updated resource featuring market research and industry news covering all facets of the sporting goods and sports marketing industry.
Consumer Brand Analytics This link opens in a new window
Features market planning analytics for over 200 consumer brands in 20 product categories. Analyze one brand or compare brands for market size, brand loyalty and brand switching, demographics, social media and sports fan involvement.

Rodney Fort's Sports Business Data
Very useful collection of sports business data maintained by Rodney Fort, a sports economist in the Sport Management program at the University of Michigan.
Transfermarkt
Establishes and tracks the market value of international football players.

Collective Bargaining Agreements (CBA): MLB, NFL, NBA, NHL