The Business Model Canvas can be used to visualize the steps when you want to start a business. Our example includes databases that can be used to help find information for each stage of the Business Model Canvas. Use this image to get started or access more resources from the left hand menu.
For a new business venture to be successful, you need more than just a great idea. You also need information about things like the habits of potential customers, what your competitors are doing, funding opportunities, and more. This guide provides resources for industry research, marketing, business plans and more to help get your idea off the ground.
Please note: Some of the Market and Industry Research resources are restricted for academic purposes only and cannot be used for commercial or business purposes such as the work done in the eLab. These pages also include a section of free resources without any restrictions. These are marked as 'eLab Friendly'.
Need help? Email Willow Dressel, wdressel@princeton.edu
